Good Vibes, Good Lives.  

Sexshop.cz is one of the oldest and largest sex shops on Czech market.

As the sex toys segment is getting more and more destigmatized, globally shifting towards self-care and sexual wellbeing, Sexshop.cz needed to change too – established, but no longer relevant "Horny Superman" logo had to go, as well as the whole identity and tone-of-voice.  

New identity and tone-of-voice is uplifting, positive and inclusive, based on the double meaning of "Good Vibes" as something that is important for one's (or couple's) health and wellbeing.

Scope of Work:

Brand Identity