Supporting Art in Public Space

The Program “Art for The City” is a new form of systematic support of art in the public space by the city of Prague. The objective of the program is to provide financial support for the acquisition of artworks for public areas, via city organizations and investors. 

Scope of Work:

Brand Identity
Printed & Digital Collateral
Copywriting

Part of the visual communication are creative headlines, where the words containing “UM” are replaced with the brandmark.